7/14/2023 0 Comments Total wine and spirits![]() Municipal and independent stores are taking advantage of a state law. “Total Wine helped me tremendously,” Jacobi, the Isanti Liquor manager, said. The result: all Minnesota’s liquor stores could stock the wines and spirits that Total Wine sells exclusively in most other markets. The law requires that all alcohol products must be made available to all retailers in the state, including the private labels that Total Wine uses to drive its highly profitable business model. Thanks to a quirky Minnesota liquor law, some liquor stores in the state have found a way to beat Total Wine at its own game. The victims included city-owned stores whose proceeds allowed local officials to boast of keeping tax collections down. Now with eight locations around the Twin Cities, Total Wine’s vast selection and ultralow pricing drove some competitors out of business and dented the financial performance of many others. Six years after the arrival of the Total Wine superstore chain in the Twin Cities, the region’s liquor retail business has been upended. “He was not only competitive but undercut Total Wine’s price,” Geiger said. Jacobi ordered the wine and priced it several dollars cheaper. Not long after arriving, she asked John Jacobi, manager at the municipal-owned Isanti Liquor, if he could stock Double Dog Dare boxed wine, which she used to pay $12 for at Total Wine. Austina Geiger moved to Isanti two years ago from Roseville, where she enjoyed shopping at a Total Wine & More outlet and wondered whether she would have to make a 36-mile trip back to it for bargains on wine. ![]()
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